Experience

MADRAG I June 2023 – current

Graphic design freelancer overseeing multiple projects and visual identity standards/guidelines. A strong editorial and typographic designer with attention to detail.

Product photography retouching

Obtain input from managers to ensure that designs meet organizational standards and brand expectations, express ideas accurately that represent the company appropriately

Concept development and design of branding systems; curating all assets to ensure consistent visual language including typography, iconography, and color palette; expanding on existing brand identity

VANILLA SKY I September 2015 – current

Routine check-in with Head of E-commerce and Digital Marketing of routine and seasonal creative as well as suggestions for buyer to consumer engagement via email newsletter sign ups and discounts on purchases of over $100 and more if you referred a friend.

Emails, LinkedIn banner, web and category banners on site

Product photography retouching

Resizing and retouching products for online shopping

Filed and labeled product shots to upload for Dropbox

Execute design for a variety of marketing initiatives including ads, newsletters, social media, and digital and print collateral

Last minute projects were prioritized over other creative that was dispersed throughout the week/month. Learned on the fly to adapt to innovative design trends. Bounced off ideas as well as worked well alongside fellow Junior Graphic Designer

Opened to criticism and followed directions

Designed and set files ready to print: rack signs, flyers, double sided postcards, tri-fold brochures and magazine ads

Signed promotions for social media

CLIFFSIDE PARK ARTS ASSOCIATION I February 2023 – current

Sole graphic designer for a non profit organization overseeing to increase public engagement in the arts and expand the role of local artists in community development. Workflow includes marketing collateral for print, web and social media

Skilled in typography, editorial layouts and illustration for various applications

Ability to create mood boards and provide direction for brand and concept development

Logo concept

CHESSY BY SANDY I June 2020 – current

Running a personal blog in which I design Facebook and Instagram stories to create traffic and peak interest to increase engagement.

• Design web and category banners according to holiday seasons
• Make Instagram carousels that incorporate snippets of blog post
• Created gifs and converted them to mp4s
• Proofread copy and double check spelling
• Organize and file free use images and creative
• Pull quotes to juxtapose with graphic and or image

Research images to either use as reference or incorporate within the blog. Summarize main points of blog post designing Instagram carousel posts. Engage and take constructive criticism.

Featured art products at Jersey City Art House Productions for their Affordable Art show in Dec 2023

NICOLETTE SHAPEWEAR I November 2019 – January 2020

Routine check-in with marketing director of what was done right and what needed improvement and what is to be done creatively for the week

Emails and Youtube thumbnails

Taking product shots and printing materials for creative such as sale signage (in-store), window poster, rack signs

Creating engaging and visually appealing graphics, illustrations, and layouts

Marketing graphics and in-store campaigns; web, mobile, blog, Facebook banner and e-blasts

Set up files ready to print

Resizing/retouching, labeling products shots and uploading to Dropbox

Resolved issue with background of product shots via Photoshop

Took photos of product shots and directed models to use for web and social media graphics

Took notes, observations and suggestions for improvement in SEO blog engagement

Suggested a specific sale for Thanksgiving, Friendsgiving that led to creative such as emails and web graphics for 2 corresponding site (Nicolette Shapewear and Colombiana Boutique)

Updated blog web category banners

Sifted through blog posts and picked out verbiage to use in graphic and to be placed within blog

Searched through free images to use for blog

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Education

New Jersey City University I September 2011 – May 2014

Graduated with a bachelor degree in Graphic Design

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Skills