Experience

MADRAG I June 2023 – current

Graphic design freelancer overseeing multiple projects and visual identity standards/guidelines. A strong editorial and typographic designer with attention to detail.

Oversaw multiple design projects, maintaining visual identity standards and guidelines across various platforms to ensure consistency and brand cohesion.

Specialized in editorial design and typography with a strong eye for detail, producing high-quality, polished design work.

Managed product photography and retouching, enhancing images to meet brand aesthetic and quality standards.

Developed and designed complete branding systems, curating all design assets (typography, iconography, color palette) to ensure a cohesive visual language.

Expanded on existing brand identities, delivering refreshed and innovative design solutions while maintaining consistency with the brand’s core values and vision.

VANILLA SKY I September 2015 – current

Collaborated closely with the Head of E-commerce and Digital Marketing on routine and seasonal creative projects, offering suggestions for buyer-to-consumer engagement strategies through email sign-ups, discounts on purchases over $100, and referral-based promotions.

Designed and executed a variety of marketing initiatives, including email campaigns, LinkedIn banners, and web/category banners on the site to drive customer engagement and brand awareness.

Managed product photography, including retouching, resizing images for online shopping, and organizing product shots for seamless upload to Dropbox.

Created and optimized print materials, such as bag stuffers, flyers, appointment cards, job application forms, and magazine ads, ensuring designs aligned with brand guidelines and marketing goals.

Prioritized last-minute projects, adapting quickly to shifting deadlines and managing multiple tasks simultaneously.

Worked collaboratively with the Junior Graphic Designer team, exchanging ideas and feedback, and continually refining design skills to stay current with innovative trends.

Last minute projects were prioritized over other creative that was dispersed throughout the week/month. Learned on the fly to adapt to innovative design trends. Bounced off ideas as well as worked well alongside fellow Junior Graphic Designer

Opened to criticism and followed directions

Designed and set files ready to print: rack signs, flyers, double sided postcards, tri-fold brochures and magazine ads

Signed promotions for social media

Demonstrated flexibility and openness to constructive criticism, ensuring designs were executed with precision and accuracy.

Produced high-quality, print-ready files for various materials including rack signs, double-sided postcards, tri-fold brochures, and magazine ads.

Designed engaging promotions for social media to enhance brand presence and customer interaction.

CLIFFSIDE PARK ARTS ASSOCIATION I February 2023 – current

Sole graphic designer for a non profit organization overseeing to increase public engagement in the arts and expand the role of local artists in community development. Workflow includes marketing collateral for print, web and social media

Led the design and revamp of the organization’s logo, elevating its visual identity to increase public engagement and promote the role of local artists in community development.

Managed the creation of marketing collateral across print, web, and social media platforms, ensuring consistency and impact in all materials.

Utilized strong typography, editorial layouts, and illustration skills to craft compelling designs for a variety of applications.

Developed mood boards and provided creative direction for brand and concept development, aligning design with the organization’s mission and goals.

Collaborated with the team to conceptualize and execute innovative design strategies that enhanced the nonprofit’s visibility and community outreach.

CHESSY BY SANDY I June 2020 – current

Running a personal blog in which I design Facebook and Instagram stories to create traffic and peak interest to increase engagement.

• Manage a personal blog where I design and create engaging social media content to drive traffic and increase engagement across Facebook and Instagram.
• Design seasonal web and category banners tailored to holiday themes to enhance user experience and brand visibility.
• Create Instagram carousel posts that integrate snippets from blog content, encouraging followers to engage with the posts and visit the blog.
• Produce dynamic GIFs and convert them into MP4 format for social media sharing.
• Proofread and edit copy to ensure accuracy and consistency, maintaining a high standard of quality in all written content.
• Organize and file royalty-free images and creative assets for easy access and future use.
• Curate and pull impactful quotes to pair with visuals or graphics, enhancing the overall message of the post.
• Conduct thorough research to source images and inspiration, using them to enrich blog posts or reference material.
• Summarize key points from blog content and design Instagram carousels to highlight and promote these insights.
• Actively engage with followers and peers, receiving constructive criticism and refining designs to improve audience engagement and content reach.

Featured art products at Jersey City Art House Productions for their Affordable Art show in Dec 2023 & 2024

NICOLETTE SHAPEWEAR I November 2019 – January 2020

Collaborated closely with the Marketing Director for routine check-ins to review ongoing projects, identify areas for improvement, and plan creative tasks for the week ahead.

Designed a wide range of marketing assets including email campaigns, YouTube thumbnails, sale signage (in-store), window posters, and rack signs to support both digital and print marketing efforts.

Created and optimized marketing graphics for various platforms, including web banners, mobile visuals, blog graphics, Facebook banners, and e-blasts.

Prepared files for print production, ensuring all assets met technical specifications and were print-ready.

Marketing graphics and in-store campaigns; web, mobile, blog, Facebook banner and e-blasts

Resized and retouched product photos, organized and labeled images, and efficiently uploaded them to Dropbox for easy access by the team.

Troubleshot and resolved background issues in product shots using Photoshop to maintain high-quality visuals.

Directed product photoshoots and managed models for both web and social media graphics, ensuring all visual content met branding guidelines.

Took detailed notes and observations on SEO blog engagement, identifying areas for improvement in content performance and suggesting strategies to boost visibility.

Proposed and executed a Thanksgiving and Friendsgiving sale concept, creating corresponding email designs and web graphics for two distinct e-commerce sites (Nicolette Shapewear and Colombiana Boutique).

Updated web category banners on the blog to keep content fresh and relevant for ongoing campaigns.

Curated copy from blog posts to integrate into graphics, ensuring consistency between written content and visual design.

Searched for and selected royalty-free images to enhance blog posts and align with brand aesthetics.

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Education

New Jersey City University I September 2011 – May 2014

Graduated with a bachelor degree in Graphic Design

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Skills